Promising custom home

The reason why the custom home furnishing market is an emerging market and has broad prospects are mainly due to the following reasons:

1. The custom home furnishing market has a large capacity

In recent years, affected by policies such as destocking of real estate and accelerated urbanization, the real estate market will maintain steady growth. Affected by this, the home furnishing industry will also usher in huge market development opportunities. In the home furnishing industry, it is worth noting that the development of the "custom home furnishing" industry is particularly rapid.

The custom home furnishing industry is an industry that emerges as the times require with the improvement of people's living standards, people's pursuit of quality of life and consumers' personalized needs. In recent years, the development momentum of the custom home furnishing industry has been particularly strong, with an average annual growth rate of 40%. According to reports, the market capacity of customized home furnishing will reach 500 billion yuan in the next five years.

Second, the advantages of customized home furnishing are obvious

1. Can meet the individual needs of consumers

Traditional household products are generally standardized household products produced on a large scale. Consumers buy whatever products are produced, which cannot satisfy consumers' personal preferences. And custom home furnishing is to subdivide the market into individuals, design and produce home furnishing products (such as color matching, personalized specifications, etc.) according to personal requirements, which can greatly meet the personalized needs of consumers.

2. Reduce inventory and reduce risk

Under the traditional marketing model, in order to maximize profits, enterprises reduce product costs through mass production. Once the market encounters difficulties, it will inevitably lead to slow sales or backlogs of products, resulting in waste of resources and difficulty in capital turnover. The whole house customization is produced according to consumer orders, and there is almost no inventory, which accelerates the return of funds.

3. Conducive to accelerating product development

Under the traditional marketing model, the designers of many companies work behind closed doors and only develop products based on simple market research. The designed homes are very limited, and it is difficult to meet the needs of the public. In the whole house customization, designers have many opportunities to communicate with consumers face-to-face, it is easy to know the requirements of consumers, and then they can develop products that are close to consumer needs and accelerate product development.

4. Personalized design, large-scale production

By combining personalized design with industrialization, standardization, and large-scale production, customized home has many advantages such as tailor-made, space-saving, strong overall sense, and environmental protection.

5. Entering decisively to create a brand

For manufacturing enterprises, in the face of the broad development prospects of the customized home furnishing market, forward-looking enterprises often take the opportunity to seize the market, develop new products and services on the basis of sufficient research, formulate new development strategies, and then Create a brand and stabilize the market position. Among them, creating a brand is the top priority for the survival and even development of an enterprise.

Because a brand is a complex of corporate products and trademarks, in today's world of economic globalization, technology, products, marketing strategies and even development strategies have all been homogeneous, and they are all imitating each other, but the only thing that cannot be imitated and copied is the brand. The company's fixed assets are also the key to the company's core competitiveness.

Therefore, China's custom home furnishing industry is a sunrise industry, and the future home furnishing market will usher in a situation where custom home furnishing dominates the world. For custom home furnishing enterprises, the custom home furnishing market will be an emerging market with great development prospects. Therefore, it is imperative to seize market opportunities.