The art paint industry will present five major trends

In 2018, professional, responsible and craftsman art paint construction workers will be more popular, whether it is an art paint brand enterprise. Or tens of thousands of art paint dealers distributed all over the country. The demand for training for artistic painting construction personnel has continued unabated.

In the Internet age, it may not be your competitors that beat you, but your complacence. The future has come, if you can't recognize the trend and keep pace with the times, you will be eliminated. Now it's not the layman who kills the expert, but the scale after the trend has dried up. After the rapid development of the Chinese art paint industry in recent years, Still in the ascendant. As a participant and witness of the Chinese art paint industry, how should we grasp the development trend of the art paint industry and follow the trend? The author thinks. In 2018, China's art paint industry will show five major development trends.

1. The development of the industry is accelerated, and the sales of art coatings will double

It has been nearly 20 years since art paints entered the Chinese market, but the rise has only occurred in the last six or seven years. From the beginning, crossing the river by feeling the stones like walking on thin ice, now entering the stage of blowout, and successfully regaining part of the market share that was robbed by diatom mud and wallpaper, a large number of artistic paint brands have sprung up like mushrooms after a rain, and many have surpassed silicon The trend of algae mud.

In the past 2017, whether it is a national institution, an industry institution, or an encounter and gathering of industry people, or even any forum, as long as it is talked about paint, it must involve the topic of art paint. At the Guangzhou Construction Expo, art paints became the mainstream of the exhibitors, with more than 50 exhibiting brands, the highest in history. At the second Chengdu Art Paint Carnival, more than 2,000 art paint stakeholders from all over the country participated. Three times the number of participants in the first event. It has become an indisputable fact that more and more consumers accept and actively choose art paint decoration.

It was learned from the 2nd Art Paint Carnival that the sales of art paints of many companies increased considerably last year. Taking Waco as an example, the sales of textured wall film alone exceeded 20 million yuan last year, an increase of several times over the previous year. Various signs show that in 2018, the development of the art paint industry will further accelerate, and a considerable number of art paint companies on the right track will show a doubling of sales.

2. More art paint brands will emerge in the market

As the art paint market is getting hotter and the cake is getting bigger and bigger, more companies will surely join the battle for this cake, and countless art paint brands will emerge. Many comprehensive paint companies will launch their own or professional art paint brands. For example, in 2015, Three Trees, which launched San Marco Art Paint, launched Three Tree Art Paint, and in 2016, Meitus, which launched Vatican Art Paint, launched Meitus Art Paint, and in 2015, Bartez introduced Milan Starlight Art Paint. , and then launched the art paint brand NOVACOLOR (Novacaller), in 2015, the high-profile launch of Tasani Art Paint Master Ali, and then launched Giovanni Art Paint and so on.

At the same time, many professional brands will also join the competition in the art paint market one after another. According to articles written by industry media, there are more than 300 art paint brands that can be counted in the Chinese market, excluding texture paint and diatom mud. Among them, most of them are professional paint brands, such as Format Culture, Easy Tude, Cadbury, Modern Master, Darongwan, etc. According to a questionnaire survey by HC, more than 80% of paint companies have begun to set foot in the production and sales of art paints, and paint companies that account for 60% of art paints account for about 1/5. 83% of companies expressed their optimism about art paints. Market development prospects. As the art paint market is getting hotter and more profitable, more art paint brands will emerge in 2018.

3. The market share will be concentrated to powerful brands, and the industry concentration will be greatly improved

As many brands join the competition for art paints, the competition between big and small brands will continue for a long period of time. As a result of the competition, more and more market shares will be concentrated on comprehensive big brands, and the development momentum will continue. At the height of its prosperity, the market is booming, and some little-known professional art paint brands are either unsustainable and fade out of the market, or they are lingering and dying. There are constantly new brands entering, and old brands are constantly being idle, frozen or even disappearing. The industrial concentration of art coatings will increase significantly. The top ten art coatings brands will account for about 50% of the market share, far higher than the entire coatings industry. concentration.

Throughout the paint industry, the 28 phenomenon of "the strong stay strong and the weak stay weak" is becoming increasingly prominent. In recent years, in the face of the increasingly mature consumer market and the high prices of raw materials, many small and medium-sized paint companies have begun to shrink their fronts and close their doors. According to Chen Bing, chairman of Zhanchen Group, the overall sales of Zhanchen Group in 2017 increased by 25% year-on-year. Carpoly, which has a large base, also grew by more than double digits last year. In 2017, 3trees' revenue was 2.619 billion yuan, a year-on-year increase of 34.45%. Oriental Yuhong's revenue in 2017 was 10.19 billion yuan, a year-on-year increase of 45.62%. The rapid growth of these large enterprises shows that the industrial concentration is increasing, and the same is true for the art paint market segment. The market share will be more and more concentrated in the hands of large brands, especially comprehensive paint brands. Just like the water-based wood lacquer of the year, many professional water-based wood lacquer brands that were once famous for a while have not yet been established, and the market share has finally been concentrated in the hands of several large-scale comprehensive paint companies. The same may be true for art paints. After all, comprehensive-scale paint companies have a large brand awareness, many outlets, and obvious channel advantages. It is easier to promote art paints.

Of course, if some professional art paint brands find the right direction, focus on developing in a certain direction, and insist on doing a good job in service, it is also possible to dominate one party by word of mouth and become a brand like Lanshe in the diatom mud industry.

Fourth, there will be art paint companies with annual sales of over 100 million yuan

Last year, some industry media reported that the sales of Carpoly's art paints exceeded 100 million yuan, but after multiple verifications, it was actually not over 100 million yuan, but Carpoly's sales of art paints in 2018 are very likely to exceed 100 million yuan. big. In addition to Carpoly, several other artistic paint brands that are expected to exceed 100 million yuan are Nippon Paint, Willow and Fima.

Although Nippon Paint has not made any big moves or big moves in the field of art paints, but relying on its refresh service that has been cultivated for many years, it has unintentionally added willows and willows, allowing Nippon MILANO art paint to be rapidly increased. Because of its refresh service, the annual sales have already been made. If it exceeds 1 billion yuan, the possibility of its artistic paint sales exceeding 100 million yuan is very high.

Next is Willow, known as the "Pilot of Chinese Art Paints", which sells very well in markets such as Shanghai, Northern and Henan Provinces. Due to brand awareness and market limitations, it is difficult to reach hundreds of millions.

Then there is Fima, through the strong investment ability of entrusting investment, they quickly built stores across the country. Many people have not responded yet, Fima's store has already opened, and the replenishment for the dealer's store is also very considerable. Some insiders said that there are 800 Fima experience stores and sales have exceeded 100 million. But the credibility is not high. If the moisture is squeezed out, including the crocodile makeup paint, Fima may have a shipment value of 20 to 30 million yuan. After all, Sun Guojiang became the general agent of Fima in China as a crocodile dealer. In just a few years, Fimar has become a dark horse in the Chinese art paint industry, and successfully resolved the crisis of the bankruptcy of Fimar's German headquarters. There are indeed a few brushes. It is not impossible that the sales of Fima art paints will be hundreds of millions. This may not be the same as the water-based wood paints of the year. It is more comparable to Lanshe in the diatom mud industry, which has not yet responded to the comprehensive paint brand. At that time, the diatom mud market was already booming, and the sales of Lanshe diatom mud exceeded 300 million yuan. Will Fima have such an opportunity? It will definitely be much more difficult. After all, comprehensive coating companies such as Carpoly have already reacted and taken the lead.

5. Professional construction personnel will be more popular, and training outsourcing will become a favorite

No matter how the industry changes, anyone who has been in touch with art paint decoration or has experience in art paint decoration knows that professional art paint construction personnel are still a scarce resource, especially when the Spring Festival is approaching. Tickets are the same as "one ticket is hard to find". In recent years, although many art paint enterprises have increased the cultivation of construction personnel, and some professional art paint training companies have also participated in the training of a large number of art paint construction personnel, the supply of art paint construction personnel is still in short supply.

In 2018, professional, responsible and craftsman art paint construction workers will be more popular, whether it is an art paint brand enterprise or tens of thousands of art paint dealers distributed all over the country. The demand for training continues unabated. However, in addition to the need for teachers, the training also involves matters such as room and board, practical exercises, loss of raw materials and tools, etc. In many cases, it is thankless, and the money and efforts are not recognized by the dealers. The best way is to send personnel to professional training bases, or cooperate with professional training institutions to implement training service outsourcing, all your troubles can be solved, and the training effect will be more obvious. For the construction personnel of many dealers, the difference from a rookie to an expert in artistic painting is only a training distance. Whoever can provide professional construction training services for brand art paint enterprises will surely be welcomed by many art paint brands.