In 2018, the art paint industry will present five major trends
In 2018, professional art paint constructors who are responsible and have the spirit of artisan will be more popular, whether it is an art paint brand enterprise or tens of thousands of art paint distributors distributed all over the country. The demand for training has increased.
In the Internet era, it may not be a competitor that defeats you, but your own composure. If the future has come, if you do not recognize the trend and cannot keep up with the times, you will certainly be eliminated. Now it is not the layman's killing of the internal traders. Instead, the trend is lagging behind and slashing the scale. After years of rapid development, the Chinese art paint industry is still in the ascendant. As a participant and witness of the Chinese art paint industry, how should we grasp the development trend of the art paint industry and follow the trend? The author believes that in 2018, the Chinese art paint industry will present five major development trends.
First, the speed of development of the industry, art paint sales will double growth
Art paint has been in the Chinese market for nearly 20 years, but it has risen in the last six or seven years. From the very beginning, he touched stones and walked on thin ice, and now he stepped into the blowout stage and successfully snatched back part of the market share that was diverted by diatom mud and wallpaper. A lot of art paint brands popped up and surpassed silicon. Algae potential.
In the past 2017, no matter whether it is the paralysis and gathering of state agencies, industrial organizations, or industry professionals, or even any forum, it is only necessary to talk about the topic of coating that must involve art paint. At the Guangzhou Construction Fair, artistic paints became the mainstream of the exhibition, with more than 50 exhibiting brands, the highest in history. At the 2nd Art Paint Carnival in Chengdu, more than 2,000 art painters from all over the country participated in the event, which was 3 times the number of participants in the first event. It has become an indisputable fact that more and more consumers accept and actively choose artistic paint decoration.
From the second session of the Art Paint Carnival, it was learned that many companies’ sales of art paints increased significantly last year, and they were more than doubled, with a growth of more than 50%. Take Waco as an example. Last year, only the sales of texture wall membranes exceeded 20 million yuan, several times more than in the previous year. All indications are that in 2018, the development of the art paint industry will further accelerate, and a considerable number of art paint companies that are on the right track will show a doubling growth in sales.
Second, the market will emerge more art paint brands
As the art paint market is getting hotter and hotter, cakes are getting bigger and bigger, and more companies will surely join the battle for this cake, and numerous art paint brands will emerge. Many comprehensive paint companies will launch their own or professional art paint brands. For example, three trees in San Marco Artisan launched in 2015 launched three tree art paints, and in 2016, Vatican Art Paints introduced Mei Tushi to introduce beautiful Tushi Art Paints. In 2015, Bardez introduced Milan Starlight Art Coatings. , and then launched the art paint brand NOVACOLOR (Novakale), in 2015 to promote the high-profile introduction of Tasani Art paint Ali master, and then introduced Giovanni art paint.
At the same time, many professional brands will also gradually join the battle for the art paint market. According to an article in the industry media, excluding the texture paint and diatom mud, there are currently more than 300 art paint brands that can be counted in the Chinese market. Some industry figures even said that they have already exceeded 1,000. Among them, there are many professional-grade paint brands, such as the format culture, easy-to-paint, Cabriel, modern masters, and Otsuka Bay. According to a HC survey, more than 80% of paint companies have begun to set foot in the production and sales of art paints, and paint companies that account for 60% of art paints account for about 1/5. 83% of companies are optimistic about art paints. Market development prospects. As the art coating market is getting hotter, and with considerable profit margins, in 2018, more art paint brands will surely emerge.
Third, the market share will be concentrated to the strength of the brand, industry concentration will be greatly improved
With many brands participating in the battle for artistic paints, there will be a lot of confusion between the big and small brands, and the status of competition between big and small brands will continue for quite some time. As a result of the final competition, more and more market shares will be concentrated in comprehensive big brands and the momentum of development In time for success, some of the lesser-known professional art paint brands are either unsustainable or fade out of the market, or they are reluctant to survive. With new brands entering the market, there will be idle, frozen and even dying old brands. The industrial concentration of art coatings will increase dramatically. The top ten art paint brands will account for about 50% of the market share, much higher than the entire paint industry. concentration.
Throughout the paint industry, the “eight-eighth phenomenon” of “strong and strong, weak and weak” is increasingly prominent. In recent years, in the face of the increasingly mature consumer market, in the face of high raw material prices, many small and medium-sized paint companies have begun to shrink their front lines and close down. However, the large-scale paint companies with strong capabilities have developed smoothly and have made great strides. According to Chen Chen, chairman of Zhanchen, the total sales of Zhanchen Group in 2017 increased by 25% year-on-year. Garbo Li, whose cardinal number is already large, also grew at a double-digit rate last year. Three trees in 2017 revenue of 2.619 billion yuan, an increase of 34.45%. Oriental Yuhong’s 2017 revenue was 10.19 billion yuan, an increase of 45.62% year-on-year. The rapid growth of these large companies shows that the degree of industrial concentration is increasing, and the art coating market is also the same. Market share will be increasingly concentrated in the hands of big brands, especially in the hands of integrated paint brands. Just like the waterborne wood lacquer of the year, many professional waterborne wood lacquer brands that once became famous were not successful, and the market share was eventually concentrated in the hands of several large-scale integrated coating companies. Art paints may also be the case. After all, comprehensive scale paint companies have a large brand awareness, many outlets, and obvious advantages in channels. It is easier to promote art paints.
Of course, some professional art paint brands may become the same brand as the diatom mud industry if they find the right direction and concentrate on developing in one direction and insist on doing a good job.
Fourth, there will be annual sales of over a hundred million of art paint companies
Last year, some industry media reported that Garberi’s art paint sales exceeded 100 million yuan. However, after many verifications, it has not yet been able to exceed 100 million yuan. However, Garbo Li is very likely to have over 100 million yuan of artistic paint sales in 2018. Big. In addition to Carpoly, several other artistic paint brands with over RMB100 million are Nippon, Willow and Fima.
Although Nippon Paint Co., Ltd. did not have any major and big moves in the field of art coatings, it relied on its refreshing service for many years, and it was unintentionally inserted. It enabled Nippon Mirano MILANO to quickly increase its quantity of paint because of its annual sales of refreshed services. With more than 1 billion yuan, it is very likely that its artistic paint sales will exceed 100 million yuan.
Followed by Weiluo, known as "China's leader in art paints," it sold very well in markets such as Shanghai, North China, and Henan Province. It used to be the professional art paint brand with annual sales of art paint that was closest to Carpoly, but due to It is more difficult to think of billions of dollars in brand awareness and market limitations.
Then there is Fima. Through the powerful investment promotion ability of entrusted investment, the shop is rapidly built in the country. Many people have not yet responded. The store of Fima has already been opened, and it is also very substantial to make up for the dealers. According to insiders, the Fairmax Experience Store has reached 800 stores and its sales have exceeded 100 million. But the credibility is not high, if you squeeze out the water, including crocodile makeup paint, Firma may have two or three million in shipments. After all, Sun Guojiang became the distributor of Firma in China as an crocodile dealer. In just a few years, he had allowed Fima to become a dark horse in the Chinese art paint industry and succeeded in defusing the crisis of the bankruptcy of Fimat's German headquarters. There were indeed several brushes. It may not be impossible for Fima's artistic paint sales to be billions. This may not be the same as the waterborne wood paints of the past. Comparable is the Lanshee of the diatom mud industry. The integrated paint brand has not yet responded. At that time, the diatom mud market has been booming, resulting in sales of Lanshee diatom mud exceeding RMB 300 million. Will Firma have such a chance? The difficulty will certainly be much greater. After all, comprehensive paint companies such as Garbo Lili have already reacted and took the lead.
V. Professional construction personnel will become more popular
No matter how the industry changes, people who have experienced art paint decoration or art paint decoration experience are aware that professional art paint construction personnel are still scarce resources. Especially during the decoration season when the Spring Festival approaches, art paint workers are like spring trains. Like a ticket, "a ticket is hard to come by." In recent years, although many art paint companies have increased the cultivation of construction workers, some professional art painting training companies have also participated in the training of a large number of art paint construction personnel, but the art paint construction workers are still in short supply.
In 2018, professional art paint constructors who are responsible and have the spirit of artisan will be more popular, whether it is an art paint brand enterprise or tens of thousands of art paint distributors distributed all over the country. The demand for training has increased. However, in addition to the need for faculty, the training also involves food and accommodation, practical operations, and the loss of raw materials and tools. Many times it is a thankless task. The best way is to send personnel to professional training bases or cooperate with professional training organizations to implement training service outsourcing. All your troubles can be solved and the training effect is even more obvious. For many dealers' construction workers, from rookie to art painter, the difference is only one training distance. Who can provide professional construction training services for brand art paint companies will certainly be welcomed by many art paint brands.